lynlahax.blogg.se - Advertising link

We apply the International Chamber of Commerce (ICC) code ‘Advertising and Marketing Communication Practice’ as the basis for all our communications.

Comfort One Rinse’s campaign explains to consumers that they only need one bucket of water for rinsing their clothes rather than three, helping them to save water.Īt the same time, we recognise the influence of marketing and advertising on consumers and take our responsibilities seriously.

Omo/Persil's 'Dirt is good' campaign promotes getting dirty as a natural and positive part of growing up for children – all part of their learning and development.

Dove's Campaign for Real Beauty challenges current stereotypes about beauty.

It is also a way for us to engage with consumers on issues that matter to them. They help inform people about the benefits of our products and innovations.

Marketing and advertising can be a powerful force for behaviour change. As a leading global consumer goods company, we promote the benefits of our products using many different channels of brand communication. We are committed to responsible marketing and advertising.

We will use a combination of channels, which includes product labels, websites, careline phone numbers and/or consumer leaflets to communicate openly with our consumers.

We fully support a consumer's right to know what is in our products and will be transparent in terms of ingredients, nutrition values and the health and beauty properties of our products.

It is our responsibility to ensure that our products are safe and that we provide clear information on their use and any risks that are associated with their use.

We are committed to building trust through responsible practices and through transparent communication – both directly to consumers and indirectly through other key stakeholders and thought-leaders.

We have four clearly defined principles that guide our communications with consumers: